![]() But either way, you won’t even know there’s a choice to make unless you research other logos in your industry first. There’s no right or wrong answer, it depends on how much of a priority standing out is to your branding strategy. With this information, you can either (1.) also use blue because the data suggests it works best, or (2.) use another color in order to stand out from the sea of blue logos. ![]() With the blue tones and the geometric influences, the Parabola logo, designed by goopanic, fits in with others of the tech industry while still managing to be in a league of its own.įor example, most logos in the tech industry use the color blue. Every company has to contend with the standards of their industry, even if they are doing everything to stand out. But your research isn’t done yet! Step 2. Save your favorites-these will support your logo concepts later. One popular brainstorming technique is mind mapping, in which designers take their overall brand impressions and expand them into related ideas. From here, you can start brainstorming to distill this information into key words and phrases. Even taking just 5 minutes to consider where a brand falls on these metrics can help you formulate more complex brand inquiries later on.Īt the end of this step, you should have your own well-informed take on the brand (supported by plenty of notes). We ask clients to define their attributes in some core areas so that designers have a good idea of the brand identity before they even start. But considering that logos are one of your strongest vehicles for branding, asking these questions is a necessary first step.Įvaluating a brand is one of the first steps in the 99designs logo design process. Of course, these aren’t exactly design questions-this belongs more to the field of branding. The first step in the 99designs logo design process is defining the attributes of your brand, based on an interactive sliding scale.
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